Introducing our partner program water alliance
Introducing water alliance: A Partner Program Built for Growth
Risk is rising on multiple fronts – from AI-driven attacks to geopolitical uncertainty – and customers increasingly turn to their trusted partners for help. By making our portfolio available to partners, we enable you to reach more of your market, round out your offering, and build a stronger business while making your customers safer.
If you work in the Microsoft ecosystem, this will feel natural: our services align with Microsoft’s security stack and its approach of “Secure by Design”, “Secure by Default”, and “Secure Operations”. And we’re convinced that current developments make it necessary to actively seek collaborations in order to be able to respond to all customer needs – even beyond IT security.
How our partner program works
To keep things simple, there are two models for working with us. Here’s a short overview:
| Referral Partner | Reselling Partner |
Scope | Bidirectional partnership covering our entire portfolio | Unidirectional partnership focused on SOC Core, ARC, and TRACE |
Support | Logo placement, Partner Hub | Logo placement, Partner Hub, joint go-to-market strategy, press release |
Both models – which can also be combined – are designed to help you meet customer demand, expand your portfolio, and capture new revenue streams without reinventing your operations. Additionally, you get access to our exclusive Partner Hub, including marketing materials, technical documentation, and tools for referral and opportunity management.
What you can take to market with us
Managed SOC services for 24/7 threat detection & response
Continuous monitoring, rapid analysis, and real-time response to help your customers resolve incidents quickly and automatically, around the clock.
Azure Resilient Core (ARC) as a managed emergency environment
Fast, automated restoration of business-critical systems during major disruptions such as cyberattacks, natural disasters, or geopolitical crises.
TRACE for continuous threat and exposure management
Always up-to-date vulnerability management to reduce the attack surface and close critical gaps before they’re exploited.
These services fit naturally alongside Microsoft-led initiatives and integrate well with broader projects across identity, compliance, data, AI, and cloud.
Why now is the right time
| Demand is rising | Boards and CISOs are acknowledging the importance of IT security, prioritizing strong, holistic cybersecurity strategies. |
| Customers want fewer vendors | Partners who bring integrated, ready-to-run services win because they are efficient and cost-effective to operate. |
| AI changes the threat landscape | With AI-based malware, organizations must defend against a whole new wave of attacks. |
| Ecosystem advantage | Joint efforts within the Microsoft partner network accelerate deals and delivery. |
How to get started
Interested in joining water alliance? Here are the five easy steps it takes to get started:
Reach out to join water alliance
Get introduced to our services and collaboration
Choose your cooperation model
Get access to our sales materials
Run your first campaign with us
